Using qualitative data to inform the adaptation of a stroke preparedness health intervention

Mellanie V. Springer; Tiffany Hodges; Cristi Lanning; Michael Tupper; Lesli E. Skolarus

doi:10.4081/qrmh.2022.10639

Authors

Mellanie V. Springer
mvsprin@med.umich.edu
Stroke Program, Department of Neurology, University of Michigan Medical School, Ann Arbor, Michigan, United States. https://orcid.org/0000-0002-6281-0143
Tiffany Hodges Stroke Program, Department of Neurology, University of Michigan Medical School, Ann Arbor, Michigan, United States.
Cristi Lanning Eastern Michigan University, Ypsilanti, Michigan, United States.
Michael Tupper University of Michigan Medical School, Ann Arbor, Michigan, United States.
Lesli E. Skolarus Stroke Program, Department of Neurology, University of Michigan Medical School, Ann Arbor, Michigan, United States.

Qualitative research methods are often used to develop health interventions, but few researchers report how their qualitative data informed intervention development. Improved completeness of reporting may facilitate the development of effective behavior change interventions. Our objective was to describe how we used qualitative data to develop our stroke education intervention consisting of a pamphlet and video. First, we created a questionnaire grounded in the theory of planned behavior to determine reasons people delay in activating emergency medical services and presenting to the hospital after stroke symptom onset. From our questionnaire data, we identified theoretical constructs that affect behavior which informed the active components of our intervention. We then conducted cognitive interviews to determine emergency department patients’ understanding of the intervention pamphlet and video. Our cognitive interview data provided insight into how our intervention might produce behavior change. Our hope is that other researchers will similarly reflect upon and report on how they used their qualitative data to develop health interventions.

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Springer, Mellanie V., Tiffany Hodges, Cristi Lanning, Michael Tupper, and Lesli E. Skolarus. 2023. “Using Qualitative Data to Inform the Adaptation of a Stroke Preparedness Health Intervention”. Qualitative Research in Medicine and Healthcare 6 (3). https://doi.org/10.4081/qrmh.2022.10639.