#ttc on Instagram: a multimodal discourse analysis of the treatment experience of patients pursuing in vitro fertilization

  • Bethany Johnson Department of Communication Studies; Department of History, University of North Carolina at Charlotte, Charlotte, NC, United States.
  • Margaret M. Quinlan | mquinla1@uncc.edu Department of Communication Studies, University of North Carolina at Charlotte, Charlotte, NC, United States.
  • Nathan Pope Department of Communication Studies, University of North Carolina at Charlotte, Charlotte, NC, United States.

Abstract

While searching the Internet for health information is now commonplace, giving and receiving medical expertise on social media platforms such as Instagram (IG) is underexplored. In order to investigate the ways in which social media platforms are a resource for seeking medical expertise, we employed a multimodal discourse analysis; specifically, we focused on the hashtag #ttc and the engagement of the IG community it comprised. We examined three main themes around medical expertise during treatment indexed by the hashtag: treatment protocol choices, treatment side effects and pregnancy diagnosis/confirmation. Our findings suggest that social media platforms provide a new arena in which patients can challenge medical expertise by circumventing it or adopting lay expertise instead of practitioner suggestions. We close with research implications and suggestions for further research.

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Published
2019-04-18
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Original Articles
Keywords:
Instagram, Multimodal discourse analysis, Imagetext, Infertility, Support groups
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  • PDF: 391
How to Cite
Johnson, Bethany, Margaret Quinlan, and Nathan Pope. 2019. “#ttc on Instagram: A Multimodal Discourse Analysis of the Treatment Experience of Patients Pursuing in Vitro Fertilization”. Qualitative Research in Medicine and Healthcare 3 (1). https://doi.org/10.4081/qrmh.2019.7875.