For a while now, we have been highly surprised by the fact that capsule endoscopy (and relevant minimally-invasive endoscopic techniques and technologies) did not have its own home journal, despite the fact that this technology is probably (and hopefully) poised to become the mainstream endoscopic modality in the near future. Indeed, over the last few years, we have witnessed an exponential growth of publications on minimally-invasive endoscopy and applied robotics. Moreover, considerable research in this field allows us to look to the future with optimism and promise that soon we will be able to realise our dream, i.e. to finally leave behind the discomfort of the gastrointestinal examination. Therefore, together with the Editorial Board Members and the Publisher, we announce with immense pleasure the official launch of the Minimally-invasive Endoscopy & Applied Robotics (MiEAR) journal and call for submissions.